TruLink Wireless USB to VGA Adapter Receives CES Innovations Award

This last September Cables To Go introduced our TruLink Wireless-USB-To-VGA Adapter solution at the CEDIA trade show in Denver. Recently, the Consumer Electronics Association, organizers of The Consumer Electronics Show (CES) recognized this product with the CES 2009 Innovations Design and Engineering Award in the Computer Accessories category. The Innovations Award honors outstanding product advancements in design and engineering in 34 consumer electronic product categories and select honorees based upon a number of factors including:

o Engineering qualities, based on technical specs and the material composition
o Aesthetic and design qualities
o Intended use / function and user benefit / value
o Product specific factors including its unique / novel features and features that consumers will find beneficial or attractive

The product will be on display at the Innovations Showcase at the Sands Convention Center during the upcoming International CES Show in Las Vegas, January 8th – 11th, 2009. For more information about the CES Show – visit their website at – www.cesweb.org.

Both the award and the product will be on display at the Cables To Go booth during the show. Our booth will be located in the South convention Hall – booth number 20947. We would love to have you stop by and visit if you are going to be attending the show!

Our TruLink Wireless VGA Adapter kit allows a user to transmit VGA signals wirelessly up to 30ft from a PC through the USB port using ultra wide band (UWB) wireless technology. The product supports PC video resolutions up to 1600 x 1200 and streams video with resolutions up to 720p.

This is a great solution for classroom or conference room retrofits where in wall cabling may be expensive or challenging to install.

To learn more about the TruLink Wireless VGA Adapter Kit – click the link below:

http://www.cablestogo.com/product.asp?cat_id=1501&sku=29572&st=29572

Congratulations to our great product development team, both domestically and in our Taiwan operation that has been diligently working on this product for over a year along with our design team and our product marketing team. This was clearly a great team effort that involved engineering resources from our Hickory based engineering team along with a host of our sales and marketing team members. Another great example of cross functional teamwork that has become a part of the culture at Cables To Go.

I hope that you take a moment and join my personal distribution list by clicking the link on the side bar. I will be sending out emails from time to time covering technology, business and the business of technology. Please feel free to leave your comments or to send me an email sharing your thoughts.

Happy New Year - Best wishes to all for a great 2009!

Mike Shane

Welcome to the Cables To Go Intergalactic Blog

Hi – thank you for visiting Cables To Go and welcome to my blog. First – allow me to introduce myself. My name is Mike Shane and I am one of the founders of Cables To Go (www.cablestogo.com) and serve as our Chairman and CEO. The company’s roots started over 25 years ago in a computer store that I owned and operated shortly after I graduated from college – The Indiana University. After closing the store in early 1984, I, along with my co-founding partners; Geoff Hyman and Jeff Fourman, formed Cables To Go. Twenty-five years later, we’re still partners, although our operating capacities have changed quite a bit over the years. Our corporate entity is now referred to as Lastar, Inc. (www.lastar.com) and serves somewhat as a holding company for our global connectivity based businesses. I decided to start this blog to share my thoughts about business. While I love our products and services, I have found over the years that my passion has been more about building a really awesome company where customers can clearly understand our value proposition –providing an extraordinary customer experience and where our team members really buy into what we’re trying to accomplish, feel connected and really love being a part of the company. The term ‘providing an extraordinary customer experience’ may sound a little cliché, but it really is what our mission is all about. In the early days when Geoff, Jeff and I were building this company, we tried to ‘create fans’ out of our customers. There were no limits in terms of the lengths that we would go to in order to satisfy our customers and attempt to exceed their expectations. There were countless circumstances where one of us would go chasing down the UPS driver to get a late shipment out – situations where we did ‘counter to counter’ air delivery because one of our resellers was in the field doing a system implementation and needed product immediately. There were numerous circumstances where the customer provided the wrong specifications and we simply made it right because it was the right thing to do. We still strive to keep these values alive. Just recently, our warehouse supervisor at our Hickory, NC facility, Amanda Fleissner, realized that FedEx had missed a box on their pickup the previous evening. She hopped in her car and drove 4 hours to the customer site to make sure they received their delivery that day as promised! When your warehouse supervisor at a remote site ‘gets it’ – that is really cool – seeing that Geoff, Jeff and I set those roots – that is icing on the cake!

We have been fortunate to build an organization around that culture and that culture extends into the way that we treat our people too! We’ve grown to over 400 domestic team members located at facilities located in Salt Lake City, UT; Albia, IA; Hickory, NC along with our headquarter facility in Moraine, OH and our primary distribution center located in Dayton, OH. In addition, we have a new sales and distribution center located in Telford, UK; manufacturing facilities located in Guangdong, China and a purchasing operative in Taipei, Taiwan.

Starting a company and then leading through the various levels of growth and change that we have experienced over the years forced me to become a student of business and that is where I found my true passion. I love business - not just this business, but business in general and have certainly learned a lot of lessons over the years – most of them the hard way! As I start making entries into this blog, I hope to create a dialogue that readers will find of interest.

Please feel free to share your thoughts!

Happy Holidays!

Mike Shane